Protect your club’s most valuable assets

Well-designed club Player Care programmes preserve your players’ performance levels and reduce your exposure to avoidable financial risk.
 
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How many of these challenges does your club experience?

  • Are your athletes taking too long to settle in your environment?
  • Do you have difficulty communicating with your athletes?
  • Are you struggling to recruit and retain athletes?
  • Do you have ineffective controls on companies supplying your athletes?
  • Are players looking to leave because of their own or their family’s unhappiness?
  • Are some of your athletes isolated or struggling to fit in?
  • Do you have a negative atmosphere growing within your squad?
  • Are you struggling to get the players to engage in commercial and charity activities?

If you’ve answered ‘yes’ to any of these questions, enhanced club Player Care protocols could be your answer.

Across both men’s and women’s football, The Player Care Group has advised clubs looking for help or training to enhance their Player Care systems and strategies.

We’ve worked closely with directors of football, owners, general managers and Player Care staff to improve, upskill and even introduce Player Care provision.

And our unique, data-driven, proactive approach consistently protects the performance of players, teams and clubs against unnecessary decline by keeping the focus on the pitch, reducing transition times, and maximising commercial activations. We benchmark your provision against 135+ different elements, spread across 20 different areas of first team Player Care, against clubs of all sizes worldwide.

A coach’s job is to lead his players, as individuals, towards their potential. This, in turn, allows them to lead the team to its potential. But this can only be done if the off-pitch affairs of the player are managed to a tee. In 30 years of leading at the highest levels of sport, Hugo is the very best at managing this important space that I have ever seen.
— Ralph Krueger, former Southampton FC Chairman, NHL Head Coach, and Olympic gold medallist

What is player care?

Player Care is the holistic oversight, organisation and delivery of a hassle-free experience for every player on a professional club’s books. As a well-run football club, you must handle everything from relocations and visas through to player appearances, signed items, matchday logistics, mental health signposting and offboarding in a way that balances the needs of both the club and the player.

Club Player Care consulting

Are you struggling to know how to approach Player Care? Our three experienced professionals are available to help you answer your biggest Player Care challenges. Choose our 12-month Player Care Package from year-round support. Our one-off Player Care audit offers a detailed assessment of your current protocols. Or our Academy Player Care programme ensures your young talent is receiving the best possible support.

Certificate in Player Care

The industry’s favourite Player Care course is the perfect way to upskill your staff, gain learnings direct from three experienced former Heads of Player Care, network with peers, and gain instant access to top recruits for junior Player Care roles. In-person meets and regular Q&As with industry experts complete the package. More than 30 clubs have sent their staff on our courses.